TCL Sport
Much more than just a game
TCL has made commitment in the world of sports an important part of its global strategy. For the brand, sport brings people together and is much more than just a game: behind every challenge and every victory, there are powerful stories.

Over the last two years, sport has also become an activity more and more performed at home, in front of a screen. In order to engage everyone and accompanies consumers for whom being in their living room also means practicing fitness, yoga and other home workouts, TCL offers high-end, high-performance innovations.

Sport has been a great inspiration for TCL to make its products more powerful and to exceed the limits of precision in technology. Thanks to TV, TCL makes sport accessible to all.

Partnerships with the most popular sports and iconic events

Very committed to sports, TCL has established many partnerships with sports competitions as well as with sports ambassadors.

TCL is the official partner of FIBA (International Basketball Federation) but also of the Brazilian National Football Team, and has the NBA talent Giannis as a global ambassador. In Europe, TCL established a partnership with Euro 2020 and six iconic footballers: the French Paul Pogba, the Italian Gianluigi Donnarumma, the Polish Krzysztof Piatek, the Bristish Harry Kane, the Spanish Saúl Ñíguez and the German Marco Reus. More partnerships coming in 2022.

Making sport accessible to all

TCL goes further by encouraging the practice of sports through the creation of the TCL Health Hub application. With this dedicated application, the consumer can access a wide range of home-friendly fitness content: yoga, weight training, cardio sessions and more.

People can now exercise from home with ease, directly from their TCL TV. Moreover, to help consumers reach their fitness goals, TCL offers to create a personalized workout plan with a customized exercise schedule, that can include everything from intense muscle training to easy stretching.

To progress, the TCL Health Hub also allows users to see themselves practising alongside their coach on the TV screen. If they want to have a better view of themselves or their coach, they can enlarge or swap the images around with a few clicks..

Finally, right after exercising, the TCL Health Hub can provide them with statistics about their performance, to help them their ultimate fitness goal.